Your competitors are out there. It’s time for them to see you making headlines.
It takes ongoing, engaging and trusted content to become a recognizable brand.
You want editors, writers and the public to make you top of mind. In order to do this, you have to continue to have something to talk about.
There is a definite language journalists speak. It catches their attention, it is to-the-point and compels them to read further.
Understand the nature of crisis
How it affects communications
The impact on individuals and the business
Teach the tools needed in a crisis
How to manage and communicate information
Getting exposure and media coverage is KC Media’s #1 priority. Find your brand and message on some of Canada and the USA’s top influential TV stations, radio broadcasts, print outlets and social media feeds.
Writing an interactive press release
Engaging the media
Using social media for exposure
Creating content including video production
Utilizing the different social platforms (Facebook, Twitter, Instagram, etc.)
Leveraging advertising budgets effectively
KC Media will teach you how to present a polished message to the public that will help build credibility and your brand. Plus, you’re less likely to get misquoted.
Learn to speak in a way that people take notice
Clearly and concisely define your key messages
Develop prepared responses to difficult questions
Learn to control the media interview
Videos can tell a story in a short period of time.
Reaching a larger audience
Generating higher engagement
Increasing traffic to social channels
Increasing brand recognition
Encouraging brand loyalty
Boosting search engine optimization